Events / Quantitative analysis for the qualitative practitioner

Quantitative analysis for the qualitative practitioner

Statistics can be an intimidating subject, and not always the most accessible. Where should you start? We're here to help. CIBC's UX Researcher, Kyle Osborne, shows us one simple way to add quantitative analysis to our research toolkit.

In this presentation, you will learn:

  • the main uses for statistical analysis in user research
  • the purpose of a chi squared test
  • how to do a chi squared test on your own

Speaker

Kyle Osborne

Kyle Osborne | UX Researcher @ CIBC

Hist

Ash Oliver

Ash Oliver

Design Advocate @ Maze

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