Confirmation is a deeply entrenched human need. It’s in our nature to collect as much information as possible before making a decision. Think of moving abroad or buying a house. We look up facts ('Is the city safe?') and seek validation ('What does my family think of this house?') before we take the plunge. The riskier the decision, the more data we require to commit.
Building products is always a risk. That’s why data is a business asset—we need to validate an idea before we invest our time and money in one. So how do we test digital product decisions today?
In the early 2000s, the emerging field of user-centered design set forward the guidelines for user research still applicable today. Design-centric companies started interviewing customers—running focus groups or one-on-one interviews, and discovering the value of getting user input.
Slowly, the focus shifted onto the customer. The end-user became central to building products. These first steps were in the right direction, but the solutions used lacked depth and rigor. We were only able to get the data we need to make statistically informed decisions once a product was live. We became better at fixing issues, but still unable to prevent them.
Nowadays, technology allows us to conduct user research online—but the output is still the same. We have to sit through expensive, hour-long sessions to extract valuable insights. Getting insights from our users shouldn't be so hard.
We ran into that issue ourselves while working on our previous company. We had a waiting list of 2,000 people willing to test our prototype, and yet no platform allowed us to test our product at scale before we started developing. That's when Maze was born.
Maze began with our belief that every team should have easier access to data at the design stage. Getting your design in front of your users early and often in the design process is the most important thing you can do to build successful products today. Our mission is to help you take the guesswork out of building digital products.
As a startup company ourselves, we understand the need for getting insights and data without costly investments. Maze is built on the principles that user research should be:
- Affordable. Research is integral to the design process, and should be accessible by companies of all sizes and budgets.
- Scalable. The data collected should be readable without having to spend thousands of hours looking at the recorded footage.
- Fast & easy. The whole product team should be able to easily run tests and interpret results. Research isn't a researcher-only problem — it's an organization-wide issue with implications across the board.
It's all about
We're a group of people working from all over the world to build the future of user research together. We're remote by design and travel as a team twice a year to discover the culture and country of one of our teammates. We love to travel (combined, our team visited more than 100 countries), eat delicious food, and make puns with the word 'maze'.
Everything we do at Maze is an iteration to the next step. Nothing is perfect and everything has a shelf life. Experimentation always wins against certitude.
We believe that improving anything starts with the ability to listen to others. As a user testing company, feedback — both internal and external — is vital to everything we do.
We always consider the human on the other side of any interaction: when we design experiences, develop our product, or walk you through our product.
We believe design has the power to change the world. All interactions with our product are created to delight and provide value. Our priority is always our customers' experiences.
Want to join a
We’re lucky to be joined on this journey by some of the best investors in the game. Their expertise in building amazing products and proven track record is astounding. We’re humbled to share the same portfolio with the world's best startups.
Founder of Datadog
Ex-COO at Figma
Founder of Kima